January 5, 2022.

DESIGN PROCESS POST.

Yo family, what’s hattenin?!

It’s Rick La’Flame on the keys, but thats how THE blog always be.

I imagine that you are doing amazing! I’m posted up under the palm trees.. and I’m super grateful for it!

I thought I would share a little bit of THE process of the mockup of yesterday’s, January 4th’s, blog and instagram posts! I’m going to keep this as simple as possible because in my opinion more often than not.. in design.. Less is more!

So, Lets do it.

Vibe wit me.

First, THE photo of this piece, was brought to me with an unknown creator, so pleaseee help me find the chef/designer/artist extraordinaire behind the magic of it. Foreal.. Haha! This is undoubtedly, to me personally, one of The Hottest Ever, culinary designs. I gotta give it to them! I’d love to credit. The photo in this post, will enlarge! SO click it as needed, and exit at the top, as needed!

When I saw the photo for the first time, It just hit my spirit in the way that great designs and simple systems typically do for me! The perfect diagonal of the cut, in the food.. so clean! Amazing! Then the knife! What!? To me.. the knife balances the design so well. THE knife.. who thinks that knife was the one used to cut the food in that perfect diagonal design? Hahahaha!

I said..

“what if I just put THE Logo on.. just one side of the food?”

So.. using Illustrator.. I laid THE Logo down, overtop of the food, dropped the opacity of THE logo a fewwww notches.. grabbed my handy pen tool.. traced the piece of THE logo that I wanted kept on the photo, as if, behind the food! Each side of the food has its own enclosed shape.

Now, overtop of THE image sit 2 enclosed shapes that enclose only the piece of THE logo that I was showing!

With that.. I selected both enlcosed shapes and the image of the food, and clipping mask them!

With that, THE Logo now, appeared.. roughly.. to sit behind the food!

For THE final touches, I brought THE Logo to about 87% opacity and added a little bit of Gaussian blur to it! Those final touches did a couple things.. first they gave THE logo a little bit of a faded look to match the texture of THE photo/food design and second.. they helped blend the fine edges of THE Logo (png) with the more faded and pixelated photo.

Boom. Cohesion. IMO.

SO, as I said on my Instagram, us graphic designers are cookin up this week man. Go get yours. Enjoy. Much love.

-THE Rick La’flame.